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Hey, what’s up? Patrick Babakhanian here from SERPchampion TV. And in this episode, I’m going to teach you five different ways to find easily profitable keywords or give you a lot more ideas on what kind of niche you should focus on.
Because I get this question a lot and people are struggling with this part, which is keyword and product research, and niche research. That all together, that whole combination is just the research phase.
When you start out with your affiliate site or whatever site it is, it could be a local, could be an affiliate, whatever it is, it all comes down to research. Research is everything.
If your research is right, your preparation is proper. That’s already 50, 60% of your SEO campaign. Why? Because the better you do your keyword research, the easier it gets to rank your site. Makes sense? Okay, good.
So, the way I see it is, you shouldn’t do just keyword research. You should do deep digging keyword research. What’s deep digging keyword research?
Well, I’m going to show you five ways of deep digging research, and it has always worked for me. I always came up with keywords where I thought like, “Shit, I mean, these are a lot of searches, and the competition isn’t even there.”
So it’s kind of cool to find keywords like this when you have a system, when you have a thought process, or a certain pattern that you learned yourself, and tested with, and experimented with. These are the five ones that I experiment with.
It all starts with, say you want to start with affiliate marketing. And you have no clue where to start. No clue. I always advise my students and clients to check affiliate networks to get an idea of what’s out there, what kind of products are out there, what can I promote, and which markets interest me more, or are not interesting, and what sells, what doesn’t sell. That’s the part of the research.
That’s how you get that spark in your head. Like, “Hey, this seems interesting.”
So, I line up three affiliate networks, very, very big sites, and networks. You got OfferVault, that’s not necessarily a network, but it’s like a directory of all the kinds of products and different affiliate networks. So you can find anything here.
You can find offers where you make a certain amount per sale, or you get a certain number for a lead, like this one, XClub, $3.25. So, what I always suggest is just look around, what’s out there, what niches are out there.
Let’s just browse around. So You got OfferVault, CJ.com, you do need to have an account, and of course, ClickBank, one of the biggest ones. So everyone can sign up on ClickBank, get a good idea of it.
You know what? Let me just check ClickBank for a minute. ClickBank is also the most obvious place to go first because a ton of affiliates goes on ClickBank. So, you can expect some competitors for sure for these products. But what I usually do with ClickBank is, I go to Advanced Search right here, Advanced Search.
This is a neat little trick, I think I taught this before, but for people that haven’t seen videos of me, or seen this method, you should do this.
So, you just go to gravity, let’s say higher than 80.
Gravity means the higher the gravity, the better the product converts, the sales pages, the marketing. The higher the gravity, the better the marketing, pretty much.
So, always aim for that, always aim for products that are already selling well or they have good value, or else it has no point in promoting shitty products. You want to promote good products. Not only do you want to be ethical, but the better the product, the more sales you get. The more retention you’ll get and not a lot of refunds.
Let’s say, Show items with gravity higher than 80. Click on Search. And then what I do here is it says, “Sort results by Popularity.”
So, what I would do is go from low popularity, fewer people are kind of promoting the product, and it has a high gravity. You can imagine that some of these products are promoted heavily.
Honestly, this is kind of a small category, so I would advise you to check All. Again, Popularity, Low to High. Let’s see what’s out there. You got Doggy Dans Online Dog Trainer, Free Credit Card Knife Offer Converts, Eat Stop Eat, Tesla Code Secrets. That’s interesting. Let me click on that. Tesla Code Secrets.
By the way, guys, this is just me free-styling right now. So, I haven’t done the research before this video, so let me check.
I’m not going to watch the whole video, but I do want to know what this product is about. New Personal Development.
Okay, so it’s a personal development product. That’s all good. Tesla Code Affiliate Program. And it’s funny because I still don’t know what this is about. Maybe this is just a… It’s a making money online program. So I want to know what the product is about. But let’s say Tesla Code Secrets, whatever.
Let’s just pick this product, and let’s do some keyword research for it. So, what I usually do is, I get this URL, and hopefully, they’re already getting some traffic. So there are free tools to check and also pay tools. My favorite pay tool in the whole wide world is SEMrush.
I love this tool. It basically just shows you everything, all the data you need. So, obviously, that’s not a lot at all. Tesla Code Secret. So let me just…
You know what? Let me just use this. I’ve used this one as an example before, but I’m going to go deeper with the keyword research, so you really understand the process. The online dog trainer, let’s see if they get traffic or not.
Okay. Okay, so they’re getting traffic. That’s great. That’s awesome.
Okay. So, they’re getting about. Actually, they’re getting a lot of traffic at the moment, but they dropped off.
Here’s one of the first tips. Let me get right to it. So the first tip, I call it the reverse engineer. Basically, what I do is, say I want to promote a dog training product. What I do is, I write down the top five competitors in SEMrush. Basically, let’s say, let’s find a good keyword right here. So, eight-week-old puppy.
So, online dog training, for example. 390, not much, that’s okay, it’s still a pretty big keyword. So, click on that.
And then what do I mean with the reverse engineer? So basically, the reverse engineer is all about checking your top five competition and then throwing it in SEMrush.
Or Keyword Planner and see what they’re ranking for. So, online dog training, five competitors. So what I basically do is, for example, I get this one right here.
And then, let me create another SEMrush browser. So, say I do dog training or online dog training. I type that in Google, I find a top-five competition. I write those down, all those competitors.
And what I do is, I just throw them into SEMrush, or I throw them in a free tool like Keyword Planner on your landing page. Just reverse engineering the competition. That’s all I’m doing, guys, just to get a good idea of what’s out there.
So, say I found this, a competitor. I throw it in SEMrush and boom, just like that, I found 213 potential keywords I can target. And these are keywords I wouldn’t have found just by doing the straightforward process of just looking for the most obvious keywords like a dog trainer. But I also see e-training for dogs.
I didn’t even think about e-training, but that’s a keyword right there. E-training for dogs reviews, puppy training online. Okay, that’s pretty obvious, obviously. Dog obedience courses online. I like keywords like this because they’re long-tail.
They seem easier than one or two keywords. And it’s also 90 searches a month. Now, don’t get it twisted. You do always want to target the low-hanging fruits, the keywords that have low searches.
Because usually, not always, but usually, the more long-tail the keywords, the more specific the search, and the higher the need for that Google searcher to find a solution, the higher need they get. You know what I’m saying? So, that’s the first tip.
At the Keyword Planner, the same thing. You just write down your five competitors, throw them into SEMrush if you have SEMrush or Keyword Planner, throw them into your landing page and boom, it just generated tons of keywords right here that we can check.
So, once you’ve done that, and don’t forget, this is just one site. You can target, you can copy all of these sites and enter them again here, find new keywords. See what I’m saying? So, it’s really easy.
It’s called the reverse engineer. I named it like that because I love reverse engineering. I don’t like reinventing the wheel, you know what I mean? I want to look for what’s working already, what people are searching for.
And that’s the job of an SEO. Target keywords where people are actually, what they’re actually searching for. All right?
And then once you’re done, once you have a new list of keywords, again, just like this one is not showing. Let’s see. So, from all of the competitors, just like this, here you go, rubber toys for dogs.
I mean, that’s an accessory that you can add on your site for your dog training site. You can always add other offers and products for a dog. So this gives me a whole nother layer of ideas, of offers I can put on my site because I’m researching.
You’re not going to be able to find your niche just like that without proper researching.
So, always do the research, and you will come across, stumble across keywords and offers, and products that will light a spark in your head and be like, “Yes, I can work with this.”
So, that’s basically the reverse engineer. That’s tip one, really easy, anyone can do this. And you’re going to be able to find tons of keywords in any single niche, that’s the process.
Again, write down your top five competitors in SEMrush, save the keywords, click on… Or just throw them into SEMrush or Keyword Planner and it will generate all of the keywords. Reverse engineer.
Now number two, tip number two, it’s called vice versa keywords. And what is vice versa keywords? What the hell are you talking about, Patrick? Look, what if we can just work backward, instead of starting with the keyword tools and looking for the keywords? Let’s just start with the product itself.
Let’s just start with the product itself. We can choose another product if you want, but the principle is, you start with finding the product first.
So, let’s see. Let’s just find one.
Real quick, real quick. I want to look for a site, a sales page with copywriting, with copy, not a video but text, just like the dog training one. And tons of these have VSLs, video sales letters, but that’s fine.
Okay, let’s do this. InstaBlade credit card knife, whatever the hell this is. It’s a neat little tool. But what I mean with vice versa keywords is, I start at affiliate networks, I look at all the products, and then I go to the sales page.
Then on the sales page, I’m going to read, I’m going to find certain keywords, certain problems that they are trying to solve.
And I’m just going to analyze and find certain keywords, protective hand guard, surgical steel blade, these are certain keywords that we can put into SEMrush or Keyword Planner to see if people are actually searching for them. Survival skills, something with survival.
So this is more of a survival kit product. But you can go, this can be kind of a novelty product too but people that are into knives. So, steel blades, you got steel blades, a credit card knife, that’s a keyword.
Basically, what I would do is I would write them all down. And then, let’s see. Steel blade.
Let’s just go into SEMrush again. So, I’m picking up keywords and benefits and problems of the sales letters, because I’m checking what they are trying to solve because they’ve done their research already. Because it’s copied.
This is all copywriting. This is all based on their research, and now, I’m basically taking advantage of their research and then going deeper into deep digging keyword research, just like I said.
Okay, so steel blade, put it in SEMrush, and I saw 90 searches a month, which isn’t that much, but that’s fine. Here are the top 10 competitors or top 20 even.
And then like I said, you can even apply tip one and just check the competition just like that, and throw it in Keyword Planner and see what they’re ranking for.
But that’s tip one. This is tip two. So, I’ve found a keyword, steel blades… Steel blade, and I just found tons of other keywords. Stainless steel razor blades. That’s a razor blade. Best blade steel.
How about a steel pocket blade? Something like that. Pocket blades, that’s probably a pretty, pretty neat pocket blade. Let me see. Because it was a credit card blade or something like that. 70 searches.
Here, check this out. Blade 49r pocket bike. Okay, that’s definitely not it. Blade pocket bike, knife, razorblade pocket knife, fixed blade pocket knife. These are searches right here. Never underestimate the number of these searches.
The lower, sometimes the better even, because it’s more targeted, just like I said. So just like this, just like that, vice versa keywords. I found keywords based on the product itself. I didn’t do any keyword research myself. I just checked the sales pages, guys.
That’s what you can do too. Check the sales page, check their benefits, check what they’re trying to solve, check what kind of keywords they include in their sales letters, and put these keywords into SEMrush or Keyword Planner and find different related keywords. You see what I’m saying? Super easy, super easy, and super effective.
Now, not everyone is going to have SEMrush because not everyone can afford it. It’s an expensive tool, I agree. But if you can’t use SEMrush, use Keyword Planner. And there are some other free tools, I think, keyword tools out there that allow a few searches a day.
But honestly, if you’re an SEO and you’re taking your business seriously, get SEMrush because it’s my favorite tool of all time, it helps me a lot. Okay, so that’s tip two, vice versa keywords.
So you’re looking at the product, finding keywords, and then you throw those keywords in SEMrush, Keyword Planner, and then you do the competition analysis, which is super important, but I’m not going to do that in this video. That’s for a whole different video.
This is purely keyword research for now. Finding new keywords, finding new niches.
Now tip three, let me type this out, so you get the picture. So tip three, it’s called deep-niching. Now, what’s deep-niching? This is not necessarily a heavy intensive research tip.
This is more a thought process that you can use, which you’ll research because, as you may know, we can’t just rely on tools all the time. You need to use your brain, you need to be a little bit creative. And this takes a little bit of practicing.
So deep-niche, you always start off with the broadest niche. So it could be health. It could be technology, could be art, could be business, could be sports. Let’s say these five.
But this is way too broad. I mean, you can’t just say, I’m going to focus on the business nature and sell business stuff. No, you need to go deeper than that.
What I usually do is, say I want to start off in the health world industry, whatever it is. So then I try to think about, okay, what’s out there in terms of health?
You got weight loss, way too competitive, but that’s fine. Let’s say weight loss. This is super simple. This is a super simple example. So, weight loss, way too competitive still, but it’s still a sub-niche in the health market.
So this is a big niche. This is a sub-niche. And then you can go deeper and say weight loss for pregnant women. That’s a deeper niche. So it’s weight loss for pregnant women. Just like that, we filtered it, we went deeper into this hole, into the rabbit hole, basically.
And you can even go deeper than this. I’m not sure if there is a market for this, but you can say weight loss for pregnant women under, I don’t know, 40 or something, whatever it is.
Super, super, super targeted. If you can find this niche and if this niche is out there, which I think it is, it might be small, but it’s super targeted. So you can build a website targeting pregnant women that want to lose weight.
And it’s a big niche but offline because tons of people get pregnant, and then they want to lose weight, and they’re willing to pay anything for the best information. So this is an example of a deep-niche.
Technology, same thing. Let’s say technology. We got tablets. So, tablets. Okay? I want to promote tablets. How about iPad tablets? So, not all tablets. We just filter ourselves into iPad tablets.
And why not promote an iPad tablet course or iPad tablet, I mean iPad tablet, iPad is a tablet, obviously, course for seniors. Here we go, bam, iPad course for seniors. Just an example, I’m just playing around, guys, but this can be applied in every single broad niche.
Only this is an exercise for you, do it yourself, and then go out there and try to find keywords. Let me just for fun say, weight loss for pregnant women. This might seem a little competitive.
Maybe not, but okay, so this is 10. That’s not much. I think we should say it differently, like maybe click on related keywords, see what SEMrush can find. Probably a lot more than me.
Yeah. Weight loss during pregnancy. Okay, that’s different. Can you lose weight while pregnant? Now, see, these are keywords. These are valuable keywords, big searches. You know why?
Because yeah, they might be asking, can you lose weight while pregnant? I mean, I don’t really think so. But you can give them a different solution where you can lose weight faster after you give birth to your baby.
And these are the tips, and this is the product and a program that teaches you this. So obviously, this is a market right here. People, women that are pregnant are looking for a solution. How to not gain weight during pregnancy. This is a big issue.
This is a very big issue. So, tons and tons of keywords right here. I would go a little bit deeper than this, but that’s fine.
So, just to give you an idea. Just like I said, deep-niching, always do the deep-niching because the deeper you get, the less competition you’ll get, the easier it gets to rank your sites.
All right? Okay, so that’s tip three, deep-niching. Keep that in mind, do this exercise. It really, really helps.
Tip four, do not be too technical. Now, what do I mean with that? Whenever you do your keyword research, and I’ve been that guy before too, that SEO. I really like, when I was starting off, starting with SEO, and I was doing keyword research, I was just too technical.
I was just looking for keywords, and I wasn’t really paying attention to the words in the keywords. Only, I was basically thinking, “Hey, it has a lot of searches. Now, if there’s not a lot of competition, I can target it, and that’s it.
That’s it.” Stupid, stupid. I’ve learned this a year later. I realized I shouldn’t be too technical. Why? Because, as I said, researching your market, you’re able to find their problems.
Your target group’s problems, their language, the way they speak, the way they look for answers and solutions. And if you’re a copywriter, for instance, or you hire a copywriter, that person always has to have research.
They have to know everything there is about their market, what their problems are, what they’re talking about, how they’re talking about the subject, what kind of solutions they want, what’s working, what’s not working.
And you can get all that info from keyword research because this is. Literally, every keyword is like the voice of your target group, of your potential customer, or your potential sale. This is a voice.
This is what they’re typing. Regular people are looking for answers. And not only one time but a thousand times because there are tons of keywords.
So, whenever you’re doing keyword research, try to write down your target group’s problems, issues, certain words they use. Because the more info you get about your target audience, the more targeted you can write your articles.
You can actually understand their problems, and you’re able to provide better solutions to the people that are looking for answers, and that’s what you always should do. And that’s actual value-creating, not just get all those keywords, slap it on the article, make sure it’s the right density, and slap an affiliate link on it. And that’s it.
Hell no. Write an article that actually provides value to your visitors, to your traffic because that’s just a win-win situation. They’ll love your site, they’ll stay longer, they like your information, and they’re also willing to purchase the product via your link because your content was valuable enough, and they trust you more.
So this way, when you do your keyword research, try to understand the market to write down what their problems are, and try to translate that in your copy or in your articles, and make sure to relate to your target group because you know their issues, and you’ve done good research for really good products too.
So, that’s tip four, super crucial, super important. Because this is not necessarily an SEO thing. This is more of a conversion rate optimization thing. Because now, you can write better content as in content that relates to your target audience emotionally.
And they’ll be able to buy or purchase the affiliate product. You’ll get way more sales. You’ll even get subscribers if you build a list. All of that good stuff. So tip four, do not be technical. Okay?
So tip five, last but not least, a very neat trick. Let me show you what it’s about. It’s called EMD-checking. Now EMD, you might know this already.
It’s called an exact match domain. So let’s say I’m targeting this targeting keyword. Let’s say, lose weight while pregnant. So, lose weight. Wow, I can’t even type. Okay, so the EMD would lose weight while pregnant. And EMDs have been working for a long time.
They still work like crazy, and it’s also a little bit tricky to rank at EMD because you need to be careful with your anchor texts and your on-page optimization.
Make sure you don’t over-optimize because it’s very easy to over-optimize for an EMD because you have the keyword in the domain.
But if you’re really clean with your linking, and you link a lot with URL anchor text links, you should be good. Anyway, that’s not the point.
EMD checking. Basically what it is is… Let me show you. So, basically, what you do is you just, just like I said, just do the first three tips. Look for keywords, get a list, and then what you do… Okay, so we have a list of keywords right here. Just export it from SEMrush.
This could be in any niche, whatever. What you basically do, really neat. You can start off with this, by the way. This is also a part of the competition. Competition analysis. So, it’s super easy.
Bulk Search. They can do 50 at a time. So, let me just delete a few. I mean obviously, some of these are really long-tail.
Okay. Namecheap, that’s better. So check this out. Just like this, we found tons of EMDs. Allpregnancysymptoms. It’s a keyword, people searching for it. Weightlossduringpregnancy.
Okay, this one is 2000. Let’s just skip this one.
Losingweightduringpregnancy.com. I mean, come on. By the way, guys, this is also an indicator that this keyword isn’t that competitive. Because if it’s really saturated and competitive, the EMDs will be registered. It will be registered.
So, this is also a part that you can use the EMD, but you can also see, okay, not tons of SEOs are using this, so that is an opportunity. You see what I’m saying? So, this might not be the best example, but you get the point. The same process applies in every single niche. Find a list of tons of keywords, throw them into Namecheap bulk check or Dynadot.
Well, Dynadot sucks right now but Namecheap. And just like that, you can find EMDs all day, every day.
So those were the five tips, the reverse engineer, vice versa keywords, deep-niching, don’t be too technical, and bulk EMD checking.
Now, I dare you, no, I challenge you to use at least one tip this week or two tips and get back. Get back to me, tell me your results. Did you find keywords? Did you find additional niches?
Did you find extra offers that you can target and make a lot more money? I want you to do that. So, just seriously, take this information, consume it, apply it, and get back to me with your results, and then we’ll see.
We’ll see if you can come up with niches or keywords or not. Trust me, anyone can come up with good niches and products and keywords that are actually profitable and easy too. Okay?
So, in a different video, in another SERPchampion video, I’m going to do some competitive analysis, which is also a crucial phase, and it’s a part of the keyword niche research kind of thing.
But it’s also going to take some time to record that video too because I don’t want to put everything in one video. So, I hope I really hope this video brought a lot of value. If you want to know more awesome stuff, a lot more tips, make sure to sign up on SERPchampion.com.
You can create an account, you can join our newsletter, and I’ll just send you new stuff, new content, and awesome, just awesome tips and strategies that you can use to take your SEO to the next level. Now, thank you for listening to me. This is Patrick from SERPchampion, signing off.