Many of you have heard of a 301 redirect.

Here are the basics:

What is a 301 redirect?

A 301 redirect is a permanent redirect from one domain to another

301 redirects send site visitors to a different URL than the one they originally typed into their browser.

If you’re using an aged domain with backlinks, it will pass the SEO value along to the new site.

A very popular tactic in today’s SEO world.

There are multiple ways to set up a 301 redirect. (Some, I don’t recommend)

Method 1: 301 redirect via domain registrar.

Let’s call this the lazy method.

Some registrars don’t allow you to 301 redirect your domain. Instead, they call it domain forwarding. Network Solutions is a prime example of that feature. Avoid redirecting your domain via your registrar. I don’t recommend it because you’re losing out on a lot of SEO power.

Method 2: 301 redirect via .htaccess

This redirect method is a bit more technical than the other methods. A .htaccess is a configuration .txt file that allows you to redirect domains or pages to another page. You can typically find the .htaccess file in the root folder of your FTP server.


Even the slightest error in your .htaccess file can result in breaking your site. So be careful with editing any code or adding too much space in your file, any wrong move will have you mourning.

Make sure to download a backup file and save it on your computer before you override a new .htaccess file in your folder. In case something goes wrong, you can always re-upload your backup file.

Here are simple steps to write a ht.access file for redirection:

Step 1: Create a text file via notepad, and save it as htaccess.txt.

Step 2: Let’s say you want to redirect your site to

Insert this code into your text file:

# This allows you to redirect your entire website to any other domain
Redirect 301 / and then save it as .htaccess as plain text.

Upload it to the root folder of your website, and voila!

Now, wait!

I still have one more method left, and it’s the most recommended way to redirect a domain. And I promise you; it’s not what you’re expecting. We don’t want just to redirect a domain to another. We want to go deeper than that, and leverage every piece of link juice that’s available.

Getting excited yet?

Method 3: The 301 Redirect Multiplier.

For this method, I’m going to use a domain and a niche as an example. Now I love Basketball, so I’m going to pretend that I have an affiliate site in the Basketball niche. So. I did a random search on Google for the keyword “LA Lakers” since I’m a long-time fan of the team.

I found this domain:

Imagine that we’re using this domain ( for a 301 redirection to one of our sports sites. We don’t just want to redirect the homepage to our other homepage.

We want to see if this domain has inner pages with quality backlinks as well. And if they have links, we will find inner pages that we can redirect to our other inner pages as well.

We’re going to use the tool Ahrefs to spot pages that we can redirect.

However, if you want to find inner pages with juice without paying for a tool, then watch the video below:

Step 1: Insert domain in Ahrefs to acquire data.

Step 2: Click on Best by Links

Step 3: Find inner pages with a UR rating and RDs.

For example, links like would be a great inner page that we could redirect to a page on our affiliate site, right?



Here’s what I would do:

I would simply recreate a “rumors” page on my affiliate site and set up an RSS feed with daily NBA rumors. Then I would redirect and its SEO value to my page.

You can use the Redirection plugin to redirect on a page-by-page basis.

After that, I would interlink the rumors page to one of my “money” pages (where my affiliate links are placed).

Did you see what happened there?

I’m channeling the SEO power from one page to another. Honestly, the possibilities are endless with 301 redirections like this.

You can use this redirection method for the following sites:

– Affiliate sites
– Local business sites
– Lead gen sites
– Magazine or blog sites
– Your agency site

The only essential piece of this method is finding a niche-relevant domain that suits your money site. It doesn’t have to be super specific, as long as it has general niche relevance. For example, if you have a dental lead gen site, then a health blog would work.

However, if you find an aged domain with a relevant keyword in it, then it works 10x better. For example, if I had an aged domain with the keyword “basketball” or “sports” in it, then the redirect impact would 10 times more powerful.

What’s next?

Apply the Backbone Redirect Multiplier to your domains now, and reap the benefits of it! You can do it if you already have a few aged domains in your accounts.

However, if you’re looking for a quality domain for 301 redirections, then I may be able to help you. It’s no secret that we supply a significant amount of quality domains to 1000s of agencies and affiliate marketers in the industry.

Our domains follow strict guidelines before we even put it in our marketplace.

The domain guidelines are:

– All domains are non-expired and are in fact aged.
– All domains contain no spam in the link profile nor the site history.
– All domains contain real SEO power and backlink authority.
– All domains can be used for your money site, 301 redirections or PBNs.
– All domains contain real value like real estate. You can sell or rent links on them for profits.

Are you interested in getting hold of REAL quality domains that work?

Fill in your information below, and we’ll get back to you within 48 hours. Start using the power of 301 redirects today.


  1. Peter

    Hi Patrick

    Thanks for the very useful article about 301 redirects.
    I have been using this technique but via the registrar forwarding feature but never really saw large movements.
    Maybe I need to add the domain to the hosting account and create and htacess file to see if it makes a difference.
    I’m also looking for a very good quality real estate domain to 301 to a client site so if you have anything on offer, let me know the details.

  2. Steve

    Thanks for the tips, Patrick. Just wanted to clarify that we can’t use method 2 and method 3 together. Modifying the .htaccess file would automatically redirect all pages to the affiliate site. Would you recommend just using the Redirection plugin and manually redirecting only the pages with links?

    • admin

      Hi Steve,

      I would highly recommend using the plugin only for redirections. No need to edit anything else.

  3. Thomas

    I’m interested

  4. Chris

    Thanks for the great info. I do have one question on the implementation of the 3rd method.
    Where do you install the redirection plugin – I presume on your money site rather on the aged domain (otherwise you’d have to have hosting and wordpress set up on the domain you want to redirect)?
    And if so do you still have to do the htaccess/domain redirect (so that the aged domain knows it has to go to you money site, where it is then redirected to an appropriate page via the redirection plugin)?

    • admin

      Hi Chris, you set up the redirection plugin on the aged domain. You don’t have to mess around with the .htaccess file afterward. You can use the .htaccess to redirect page-by-page as well if you feel more comfortable editing your code.

  5. Matthew Tulett

    Just wanted to point out that you can do method 3 with the .htaccess file.

    Installing WordPress just to do this takes up a lot of space on your hosting account and it is a lot slower with much higher server load than using .htaccess

    Several of the redirection plugins will even create an htaccess file so you can set it up there then delete the WordPress installation and just use the htaccess file instead.

    • admin

      Hi Matthew,

      You’re right with that. However, I wanted to present method 3 to the non-technical people. Some people don’t feel comfortable messing around with the .htaccess file. One small mistake could result in breaking your website.

  6. Nicola Boschetti

    Hello Patrick, nice article. I would like to know how you can handle this method for directing traffic from an english-language site to and italian-language site. Thank you, Nicola.

    • admin

      I highly recommend redirecting an Italian domain that is niche-relevant. Email us at [email protected] for Italian domains.

  7. Japheth

    Hi, first of all I want to say that was a great piece of info. Is there a limit to the number of 301 redirects that one can link to a niche money site? If so what are the consequences of overusing 301 redirects.

    • admin

      I suggest using 1 domain. More than 1 is overkill, and it will mess up your anchor text profile as well.

  8. Peter

    Nice article.
    What about the Redirect feature on CPanel with the Wildcard.
    Isn’t that the same as creating an htaccess file manually?
    Probably has the same effect.


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