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Google had a new update. The Google Core Update in January 2020. The update started on January 14th, and it’s expected to roll out fully to all the data centers within the next 3 to 4 days.
As with all the recent updates, Google did not provide any specific instructions or guidelines on what to do if you were affected by this update.
As with all the updates, there are three possible scenarios
Based on what the scenario is for your case, you should be able to take the appropriate actions.
If you got hit, you would need to dig deep into your data. The best data sources are Google Search Console and Google Analytics. What you are trying to do is to collect the pages that were mostly affected by the update.
Once you have these pages, you will need to use Google search console to check out what’s the status of your pages on Search. In other words, you should be looking for metrics such as impressions, Average position, and clicks.
What you should be looking for is if the traffic loss is caused by a ranking change (dropping positions) or a change in the way the SERPs are presented (New Featured Snippets, Youtube on SERPs, People Also Ask, etc.).
Based on our data, from the thousands of websites that we are monitoring, each update tends to increase the number of Featured snippets, Local Packs, Shopping results, Knowledge Panels, Tops stories, Instant Answer, etc.
This is Google stealing your clicks by providing straightforward answers to their users straight ahead rather than having them visit your website.
If you still see no significant changes in you’re the SERPs that you are competing into and your Rank Tracker says that you are rankings are tanked, then it’s likely that you got hit from the algorithm.
What you shouldn’t do:
What you should do instead: