Case Study: A Local Business Invests $1,750 In Ranking One Page & Makes $8,570 Back

Before

Organic Traffic: 58 monthly visitors
Position 1-3 Rankings: 12
Position 4-10 Rankings: 13

After

Organic Traffic: 474 monthly visitors
Position 1-3 Rankings: 26
Position 4-10 Rankings: 33
Total Investment: $1,750

Summary

This client is a local business and active in the home improvement industry. Their average order value (revenue) is $2,000. The client’s main objective was to increase organic traffic and sales. We started the end of April 2019 and worked only on one sales page.

As you can see, they went from 58 visitors to 474 visitors per month. They went from 2 keyword number 1 positions to 14 keyword number 1 positions. This sales page is their current number 1 page that brings most organic traffic into their website.

This client started to order our guest post packages but waited with the on-page optimization. Their organic traffic increased steadily every month. In November 2019, we convinced this client to use our on-page SEO service to improve their website. After the on-page optimization was complete, they experienced rapid growth in the search engines.

The current organic traffic and sales are the highest compared to previous months. We expect that they will maintain this position for the coming months with little investment, which means that the ROI on this project keeps rising.

Now, we are working on seven other pages. 

Start Date

April 25th, 2019.

Strategies Used In This Case Study

  • Finding new keyword opportunities 
  • Keyword density optimization (1 page)
  • Page interlinking 
  • Content creation
  • Correcting technical SEO errors (1 page)
  • Linkbuilding (8 guest posts to 1 page)

Graph Summary

Key points of this campaign

  • Start with on-page optimization before link building.
  • Always invest in links, on-page SEO and new content. Consistency is key.
  • Build links with natural anchor text and mixed keyword anchor text. Do not repeat the same keywords.
  • 8 guest posts were built to 1 page.
  • On-Page optimization was used for 1 page.

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