How Tevin Went From $0 to $50K In 3 Months (With Expired Domains)

February 9, 2018 6:10 am
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This PBN case study is by far the most impressive we ever had.

It’s not the first time that a client has made over 5/6 figures with our expired domains.

But generating 50.000 in revenue within 3 months is CRAZY growth in such a short time.

Check out the stats below:

Source: SEMrush & Facebook Messenger

This eCommerce website has 215 page #1 rankings, which is HUGE.

This type of growth isn’t a coincidence though.

If your money site has a solid on-page optimization and great user experience, then our PBNs work 10x better.

SEO is a combination of many optimization factors.

Solid On-Page & UX = SEO becomes easier and more fun.

This particular client started sending PBN links in September until now.

He bought up to 10 Silver and Gold domains, that are non-expired, aged and super powerful.

Since this client is selling physical products in the Home Improvement niche, we started supplying home related domains.

This client also started building pillow links to keep the anchor text profile branded as much as possible.

Pillow links can be created via citations, BBB, your local Chamber of Commerce site, Home Improvement directories and website feedback sites.

Yes, people still use directory sites to diversify their link profile.

Don’t go overboard on it though. A handful of these directory links is enough.

Anchor Text Ratio:

Now you want to aim for 90% Brand and URL Links and mix the rest with generic and keyword related anchor text.

Do NOT repeat exact match anchor text.

You need to mix keywords with your brand name and play around with it.

This anchor text ratio is simply a rule of thumb. I follow this ratio, and it always works well for my projects.

Simply reverse-engineer the anchor text ratio of the biggest authority sites.

Here’s an example of Coca-Cola:

Source: MajesticSEO

Keep in mind; Google is a supercomputer that reads data.

The Google spider crawls on your pages and detects a particular topic or niche.

Once Google crawls your backlink, and it figures out that the link comes from a highly relevant page with decent authority, then the magic starts to happen.

It’s simple as that. As an SEO, you need to make it super easy for Google to figure out what type of niche you’re targeting.

Link Velocity:

This particular client started placing links on the PBNs on random dates.

You want to avoid a standard link building pattern.

I don’t link once a day or twice a day. It’s SUPER random.

I highly recommend you to link randomly to your sites a well.

Don’t rush it!

Domain Name Registration

There are four strategies you can go for when it comes to domain name registration. Not all of them are recommended so play close attention!

Strategy #1. Go Brandable!

Registering a brandable domain without any related keyword in the URL might be great for the long term, but you’re going to have a harder time ranking your site.


Because Google cant figure the niche relevancy of your site by looking at your brand name unless you make your content relevant.

For example, let’s say you’re in the Health Niche.

And you register a brandable domain name like

The domain isn’t telling Google that it’s about health, so it’s going to take a lot more SEO work to get it relevant for health-related terms. Therefore, this isn’t the most recommended method if you want to rank quicker with your site. However, it’s good for the long-term.

Strategy #2: Go Exact Match

Registering a domain name with your exact keyword in the URL is a common SEO practice.

Why? Because exact match domains tend to work well for micro-niche sites.

However, it’s VERY easy to catch a Google penalty because of overoptimization.

Think about it.

If you use an exact keyword in your URL, then chances are, you are trying to rank that site for that specific keyword.

Example: You want to rank for “Buy Dog Collars”, and your domain name is

Now on top of this, you’re also optimizing your title, meta, and H1 for buy dog dollars.

And you’re sending keyword-related backlinks to your site as well.

Guess what happens?

Penguin or Panda beat you up!

Anyway, NOT a recommended way to launch your affiliate site.

Strategy #3: Aged Domains!

Why would you start your SEO from scratch if you can simply buy an aged domain, right?


Theocratically, this is the best solution to get started with your affiliate site.


Using aged domains as your money site URL can be a hit or miss.

Let me explain.

Not all aged domains will perform well because of niche or backlink irrelevance.

For example, You’re promoting affiliate products in the dog niche, but you just picked up an old domain related to goats.

Both are related to animals but not necessarily the same niche.

Therefore, niche or topical irrelevance can hold your rankings back until you build enough backlinks to get it ranked.

Always make sure to do your due diligence on the domain based on previous history, backlinks, and age.

Some aged domains can be penalized, which can hold your rankings back as well. (Pretty obvious)

You don’t want to buy an aged domain that has niche irrelevance or too many keywords related anchor text as well.

Aim to find a brandable domain with a TON of brandable anchor text.

But again, this is a hit or miss strategy.

Proceed with caution.

Strategy #4 The Backbone Redirect:

This method has been working so freaking well lately.

You might be wondering: “What the hell is a backbone redirect?”

Let me explain.

A few years ago, I started to build affiliate sites on relevant, aged domains because it worked so well.

Note: It only works well if the aged domain is somewhat relevant to your topic. If it has the keyword in the domain name, then it’s going to be EXTRA powerful.

However, nowadays I recommend a different approach.


Here are the 3 simple steps:

1. Register a new domain name with a related keyword in it.

For example: if you’re selling Segways, then register a domain like

2. Find an aged domain that is related to your niche. So an aged domain about electronics or transport would work for a Segway site.

3. Enable a 301 redirect from the aged domain to your new domain.

It’s as simple as that.

Works really well.

Better than building on aged domains.

Check out this affiliate site that has a keyword in the domain name + 301 redirect:

Source: SEMrush

This particular client has the related keyword in the domain name as well, and he’s getting links from sites with relevant keywords on it.

It works the same way, but if you use a 301 redirect on top of it from a relevant domain, then your rankings WILL go up.

And there you have it.

I just gave you 2 SUPER effective methods to boost your rankings quickly.

Apply it to your business and let me know your results.

If you’re interested in trying our domains, then you’re at the right place.

I’m going to be adding more case studies in the near future. Soon, I’ll release our “How To Rank & Bank With Our DFY Affiliate Sites.” case study.

Make sure to subscribe above to be notified when I launch new case studies.

To your success,

Patrick –


  • Eric says:

    That is very impressive, and coincides with my goal.

  • Rob says:

    That’s one hell of a result, Patrick. Congratulations to you and the client.
    Thanks for sharing the backbone redirect tip. I have been seriously looking into redirects recently and wanted to make sure I had the exact steps to take so as not to mess stuff.

  • Kamal Tamang says:

    It’s really great case study post.starting site from aged domain seems to be a great way tactic…i think i have to start from purchasing aged domain…

  • Anand T N says:

    While selecting aged domain for Backbone Redirect do you consider only age? or also backlinks to it? Expired is enough?

  • Great strategy but it think it works for short time. Neil patel also used this technique in the past but later he caught by Google and penalised by Google even though no 1 position.
    My advice is to do white hate SEO it will help long run without any panic.

  • Jason says:

    301’s are the fastest way to get hit by a penalty. Worked like gangbusters in 2013-2014, now will tank your ratings super fast. Try at your own peril… this is seriously bad advice

    • admin says:

      Hi Jason, thank you for your feedback. However, I respectfully disagree with your comment. Using 301 Redirects is a common practice on the web. There are millions of legit businesses that 301 redirect their old domains to their new registered domain names.
      The primary purpose of 301 redirects is: Transferring traffic and SEO value to the new site. Also, I’ve never experienced a penalty because of a 301 redirect nor have I ever seen one happen. Now, if you redirect an irrelevant domain to your site, then it does raise some flags as it’s not natural. As long as you keep it niche-relevant, and you make your content relevant, then you should not get penalized.
      Appreciate the feedback though!

  • Ben says:

    Hi Patrick,
    How many 301’s can we do to a site. If have some pages that I have matching domains for can I do this multiple times on a site? Say I have 10 pages and 10 matching niche domains etc

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