SEO Test - Do Blog Comments Increase Rankings?

 

Transcript

Hey, Patrick Babakhanian here from SERPchampion. Welcome to this new episode of PWTA, Playing With The Algorithm, and for this week’s episode, we’re going to test a very, very outdated link-building tactic that people, they’re using.

And I can’t say solely outdated, but it’s been around for a long time. Some people swear by it, some gave up on it, and it’s called blog commenting.

You’re looking for quality relevant blogs, niche relevant blogs where you can comment on, and then drop a link back to your website. And it could be no-follow links, some except do-follow links, and that’s the case, and people still use it.

And I’m going to test basically, going to test if blog comments are effective. Are they still effective? Do they have any weight in ranking increases and stuff like that?

So we tested this, we took a month to really see if sites were moving around or not.

And we did that by creating a fake keyword so we’re to only one in the Google index that’s been using the keyword as you can see, these are five pages that we have, and this is the same process every single time.

These are identical pages, different permalinks to make sure they all get index, but the content and everything is similar, identical, and the same.

And what we did was we picked one of these pages, we picked the third page, this one, as the test page.

So what we did was before, just like in previous tests, we sent links to any of these pages, and we checked which one moved around and whether they go up down or they stay at the same spot.

And this tells us a lot of things. Just like we tested a PBN link and we sent it to the third page, we didn’t do anything to any of these pages. We just sent a page, and then we didn’t touch any of these pages.

And the third spot went up to number one after three, four days, that’s a test we did a few months ago you can check it out.

But for this week, we wanted to see if blog comments were effective or not. And at the end of this test, I’m also going to tell you if you should use blog comments or not.

So, this is what we did. We used this page as a test page, right? And it’s been, it’s the 21st now of February, but we started tests on the 19th, right?

So what we did was we created a bunch of blog comments, and we just did eight, eight blog comments, sent it to this page as I told you, so this URL right here, right?

So we made this, and then we drew it in backlinks indexer to make sure these pages get indexed and picked up, right? So it took a month, we didn’t do anything to it.

We just waited if the page would go up and down. Now, are you interested to know if the blog comments that you see here actually caused movement?

And these are probably also no-follow, do-follow mix, but anyway, there is no… not a single link is pointed to any of these pages, and even one or two links could make a difference, you know what I mean? So did it make a difference? Let’s check it out. Boom. Okay.

So a few days ago, we checked again literally a month later, and the third test page is still on the third spot. No movements at all, no ups, no downs, no fluctuations. It sticks to the third spot.

Now, what does this mean? It means that block comments don’t directly cause a ranking increase, you know what I mean? So, and I get that, they don’t carry a lot of weight in the algorithm. But should we rule out blog comments out of your total SEO campaign?

My personal opinion and advice is, don’t rule it out, because there are two things when it comes to ranking. You got the direct ranking correlation, right? Wow, that’s not even spelled right, guys. Direct and indirect ranking correlation. So, what are direct ranking correlations?

These are factors, very powerful guests post links on blogs with a lot of traffic, it’s a PBN link. These are links that carry a lot of weight and directly cause a ranking improvement in the SERPs, right? So it could be PBN, a strong high DA PBN, or a guest posts with traffic and juice, right?

What else? I mean direct ranking correlations, H tags, even on page site, certain elements and fundamentals that directly cause a ranking improvement, those are direct ranking correlations.

Indirect ranking correlations, they have a lot to do with building up the link profile with natural keyword anchors, like the brand name, like the URL of the website, generic anchors.

You need these. You need these types of indirect ranking tactics to rank and make room for these types of links directly and on-page adjustments. You need those. You need the indirect to rank direct.

So, indirect ranking correlations, brand a URL naked and generic, we typically use blog comments, web 2.0s, citations, press release, even sometimes PBN links on inner pages or, you know what I mean?

So, you’re going to need the indirect ranking adjustments to directly rank, to make room for these types of links. And indirect ranking correlation, it could be the speed of your site too, right? Or the HTTPS. That’s going to be more important and stuff. They don’t directly rank you, but they are connected with the direct rankings, so you need both. So I would not rule out blog comments, but I wouldn’t spam your blog comments all over the place.

When it comes to blog commenting, it’s all about looking for quality, especially niche-relevant blogs, right, to comment on.

And to comment, your comment needs to be a little bit more in-depth. It shouldn’t be, “Oh, I like this site. Oh, thank you for the blog article.

Or I appreciate your advice”. These guys, people that get those comments, they see that all day long.

You should read the actual blog and comment on it with a certain insight because you’re in that niche and in that market. And usually, you can use your name as the anchor text or brand name sometimes even, or not even an anchor text, some people even drop invincible anchor texts.

So, which is they do this, and I’ve seen this before, it’s a smart tactic like example.com. And this is not even in the name or on the website; this is in the blog post, blog comment post itself. And then, you see here.

Usually, this is the anchor text, but you can keep it like that and then drop in the URL. I’ve seen this happen on certain blogs; this is not a tactic that I made up or whatever.

I’ve just seen it on the blogs and on Facebook, and it’s a smart tactic if you want to diversify your anchor text. But anyway, so I would use blog commenting for indirect rankings, and it has an indirect ranking correlation, you know what I mean?

So we tested this and the test, and it did not have a direct ranking correlation. That’s good to know, right?

That’s a very good thing to know. Now, some people might claim that they ranked their site with blog comments alone. Now, I can’t debate it; there are so many factors into SERPs. And some people say this and dad, there are so many factors.

This is just a data-driven test that I just did, and I just wanted to see if Google would respond to it. Maybe I would’ve met… maybe I could have used way more do-follow blog comments, and it would move something around.

But that the point is there are so many people that blog comment on low-quality blogs, and it’s shit, and you don’t want too many blog comments anyway to your site.

So use them sparingly, but use them as an indirect ranking correlation. Don’t use your money anchor text in blog comments, okay? That’s my biggest advice. Use it as a link diversifying tactic, which is again, an indirect ranking correlation.

I hope you really learned something from this video. It’s been a while since I’d done a PWTA test, going to do way more in the future as always. So I would like to say thank you for your time and join serpchampion.com. We just opened up a membership program; it’s free with six-plus hours of free content. You can sign up below this video for free, as I said.

There is a paid membership for a domain marketplace with revealed domain names add you can host ten sites for free, and there are certain other benefits you can get with the paid membership.

But with the free membership, you’re also able to get tons of free content when it comes to niche research, PBNs, on page mastery, all of those things. So I advise you to sign up, click on the link below, sign up on serpchampion.com and check out what we got.

It’s awesome, and we’re still adding new stuff as we go, and I’m going to need your cooperation or your participation to make this an awesome community. Anyway, thank you for listening. Thank you for watching this PWTA episode, and I’ll talk to you soon.