301 Redirect: How To Maximize The Ranking Power Of The 301

Many of you have heard of a 301 redirect.

Here are the basics:

What is a 301 redirect?

A 301 redirect is a permanent redirect from one domain to another.

301 redirects send site visitors to a different URL than the one they originally typed into their browser.

If you’re using an aged domain with backlinks, it will pass the SEO value along to the new site. A very popular tactic in today’s SEO world. There are multiple ways to set up a 301 redirect. (Some, I don’t recommend)

Method 1: 301 redirect via domain registrar.

Let’s call this the lazy method.

Some registrars don’t allow you to 301 redirect your domain. Instead, they call it domain forwarding.

Network Solutions is a prime example of that feature. Avoid redirecting your domain via your registrar. I don’t recommend it because you’re losing out on a lot of SEO power.

Method 2: 301 redirect via .htaccess

This redirect method is a bit more technical than the other methods. A .htaccess is a configuration .txt file that allows you to redirect domains or pages to another page. You can typically find the .htaccess file in the root folder of your FTP server.

Be Cautious!

Even the slightest error in your .htaccess file can result in breaking your site. So be careful with editing any code or adding too much space in your file, any wrong move will have you mourning.

Make sure to download a backup file and save it on your computer before you override a new .htaccess file in your folder. In case something goes wrong, you can always re-upload your backup file.

Here are simple steps to write a .htaccess file for redirection:
Step 1: Create a text file via notepad, and save it as htaccess.txt.
Step 2: Let’s say you want to redirect your site to SERPchampion.com

Insert this code into your text file:
# This allows you to redirect your entire website to any other domain
Redirect 301 / https://www.serpchampion.com and then save it as .htaccess as plain text.

Upload it to the root folder of your website, and voila!

Now, wait!

I still have one more method left, and it’s the most recommended way to redirect a domain. And I promise you; it’s not what you’re expecting. We don’t want just to redirect a domain to another. We want to go deeper than that, and leverage every piece of link juice that’s available.

Getting excited yet?

Method 3: The 301 Redirect Multiplier.

For this method, I’m going to use a domain and a niche as an example. Now I love Basketball, so I’m going to pretend that I have an affiliate site in the Basketball niche.

I did a random search on Google for the keyword “LA Lakers” since I’m a long-time fan of the team. I found this domain: https://lakeshowlife.com/.

Imagine that we’re using this domain (https://lakeshowlife.com/) for a 301 redirection to one of our sports sites. We don’t just want to redirect the homepage to our other homepage.

We want to see if this domain has inner pages with quality backlinks as well. And if they have links, we will find inner pages that we can redirect to our other inner pages as well.

We’re going to use the tool Ahrefs to spot pages that we can redirect.

Step 1: Insert domain in Ahrefs to acquire data.

Source: Ahrefs

Step 2: Click on Best by Links

Source: Ahrefs

Source: Ahrefs

For example, links like lakeshowlife.com/rumors/ would be a great inner page that we could redirect to a page on our affiliate site, right?

Here’s what I would do:

I would simply recreate a “rumors” page on my affiliate site and set up an RSS feed with daily NBA rumors. Then I would redirect lakeshowlife.com/rumors/ and its SEO value to my page. You can use the Redirection plugin to redirect on a page-by-page basis.

Source: Redirection Plugin

After that, I would interlink the rumors page to one of my “money” pages (where my affiliate links are placed).

Did you see what happened there?

I’m channeling the SEO power from one page to another. Honestly, the possibilities are endless with 301 redirections like this.

You can use this redirection method for the following sites:

– Affiliate sites
– Local business sites
– Lead gen sites
– Magazine or blog sites
– Your agency site

The only essential piece of this method is finding a niche-relevant domain that suits your money site. It doesn’t have to be super specific, as long as it has general niche relevance. For example, if you have a dental lead gen site, then a health blog would work.

However, if you find an aged domain with a relevant keyword in it, then it works 10x better. For example, if I had an aged domain with the keyword “basketball” or “sports” in it, then the redirect impact would 10 times more powerful.

What’s next?

Apply the Backbone Redirect Multiplier to your domains now, and reap the benefits of it! You can do it if you already have a few aged domains in your accounts.

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